Apple’s Curveball for Digital Ads: What To Know About iOS 14’s Privacy Features
Apple recently announced new privacy features that will be included with its iOS 14 software. Among these privacy updates: A change in how Apple handles location tracking that will have significant impacts on targeted advertisements. Current software already lets you hide your location from specific apps through your settings, but when the new version launches […]
Inbound vs. Outbound Marketing: Why Inbound Is Win-Bound
What Is Outbound Marketing All About? Outbound marketing is a modern term that refers to traditional advertising methods. The name was devised to differentiate this type of marketing from the newer “inbound marketing” which has become more popular in recent years. Outbound marketing tries to reach consumers through mass media advertising and in-person tactics. Most […]
What Are Marketing Funnels & Why Do They Work So Well?
First Things First: What Is a Marketing Funne A marketing funnel consists of all the different stages a visitor must go through before they make a purchase. It is a visual metaphor for the process of converting a curious visitor on your website into a paying customer. This concept is called a funnel because at […]
SEO Is Dead Different: How SEO Best Practices Evolved In 2018
If you know anything about digital marketing, then you know SEO is important – but just how important is it? Well…93% of all browsing sessions begin with a search engine, 91% of all internet searches occur on Google, and 96% of clicks go to the top 10 search results. For non-math geniuses, this means ~81% […]
Digital Marketing Trends You Can’t Ignore
Digital marketing trends are evolving faster than you can refresh your web browser. Currently, several trends seem to have staying power, and they are expected to dominate the market in 2019. Check out this comprehensive guide to all things digital marketing, in 2019 and beyond. Artificial Intelligence The ability of artificial intelligence to analyze consumer […]
The Beginner’s Guide to Setting Up an Affiliate Program
What is Affiliate Marketing? Affiliate marketing is an e-commerce process that enlists partners, or “affiliates,” to promote your brand and products in exchange for a commission. It usually consists of creating a network of affiliates with similar interests and encourages them to promote your products online. In return, the affiliates receive a percentage of revenue […]
3 Futuristic E-commerce Trends For 2018
E-commerce is becoming a massive part of the global economy. In less than two decades, e-commerce has ascended from nothingness to comprise almost 10% of total US retail sales. Amazon has led this charge and is still responsible for nearly one-third of all online sales. These figures are constantly rising because anyone can sell their […]
E-commerce SEO for Beginners: Straightforward Ways to Grow Sales
E-commerce SEO (Search Engine Optimization ) is a term used to describe the process of generating more organic traffic from search engines like Google, Yahoo, and Bing. It involves all guidelines for regular SEO but includes additional concepts that are specific to online shops. E-commerce SEO is all about identifying keywords and online consumer habits […]
Are You Ready To Meet The Marketing Demands of 2018? We Are!
Innovation is the only way forward, and if you are not moving forward then you are moving backward; there is no stagnation. As one of the premier digital marketing agencies in Florida, TFC is defined by a spirit of innovation and progress that is rare even in today’s insta-world. If you don’t want to be one […]