Digital marketing trends are evolving faster than you can refresh your web browser. Currently, several trends seem to have staying power, and they are expected to dominate the market in 2019. Check out this comprehensive guide to all things digital marketing, in 2019 and beyond.

The ability of artificial intelligence to analyze consumer behavior and search patterns, not to mention the ability] to utilize date from a slew of social media platforms and blog posts, is invaluable. According to Gartner, 85% of customer interactions will be managed without the need for a living, breathing human by 2020. That may seem scary, but true. But the faster businesses adapt to this brand of intelligence, the edgier they will be in comparison to their competitors reluctant to go the AI route. Businesses are also using AI in programmatic advertising allowing the automation of ad buying to target more specifically your key audiences. According to eMarketer, 84% of digital display ads by 2019 will be AI-originated.

While this one may seem familiar, not every business has taken advantage of the fact that most of the human population finds their faces buried in mobile devices for large chunks of their day. A mobile strategy involving some regular form of engagement (text messages, email, social media) with prospective and current customers is key to keep your digital marketing from lagging behind.

More AI-based digital marketing, chatbots use instant messaging formats to chat with customers or site visitors in real time. Instant gratification as opposed to having to wait for a live person to get back to you is currently an important digital marketing trend. By 2022, chatbots are expected to be saving businesses over $20 billion per year.

In a digital world where human engagement is dubious at best, there’s something to be said about personalization in which you are actually acknowledged beyond the standard, ‘hello’ or ‘welcome.’ Take Coca Cola’s brilliant Share A Coke campaign in which they targeted apathetic millennials by placing individual, not always popular, first names on the soda’s bottles. The campaign was as explosive as shaking a can of Diet Coke and then opening it resulting in a 2% increase in soft drink sales after a decade of decline.

According to Forbes, video is projected to claim over 80% of all web traffic by 2019. YouTube says that mobile video consumption increases by a whopping 100% a year! Adding video to marketing emails is said to boost click-through rates by an unprecedented 300%. Almost 100% of customers say that product videos help them in making purchasing decisions. Even Facebook Live videos are aiding in digital marketing beyond cute cats and baby videos. Video may have killed the radio star, but when it comes to digital marketing, video will always be king and on the cutting edge of digital marketing trends.

Gender neutral digital marketing campaigns aren’t just a digital marketing trend, but essential if you plan to conduct your business digitally in 2018. Gender stereotypes in advertising have gone the way of the modem. Just ask millennial consumers, 40% of whom say gender no longer defines a person as it used to. Of course, this trend is within reason as you’re not going to market tampons to men unless it is to men who have no issues with buying their wives, girlfriends, etc. tampons. But when it comes to, say, kids’ clothing, blue isn’t always for boys and pink isn’t always for girls.

If you find it difficult to keep up with every digital marketing trend, we can’t blame you. However, it is crucial that you adapt to these changes in order for your business to thrive. That is why more and more businesses are turning to digital marketing companies like TFC, who specialize in all aspects of a successful digital marketing campaign.

At TFC, we ensure that our clients take advantage of every developing trend and technology to grow their business in the most efficient way possible. We have a growing team specializing in areas like e-commerce, social media, web development, SEO, and much more.

For our contact details and more information on what we can do for you, click here.