When it comes to premium wellness products, Liquid Gummies is a brand that knows how to deliver. With a loyal customer base and a growing reputation, they set out to achieve even more ambitious growth. By leveraging cutting-edge marketing strategies and optimizing every channel, they’ve turned goals into measurable wins.
🚀 The Challenge: Scaling Revenue and Engagement
Liquid Gummies had solid foundations, but they wanted to take their e-commerce game to the next level. The mission? Increase revenue, boost customer engagement, and improve conversions while maintaining a top-tier customer experience.
🔥 The TFC Formula: Growth Done Right
Here’s how we helped Liquid Gummies reach new heights:
1. E-commerce Optimization for Explosive Growth
We fine-tuned their online store to maximize every visitor’s potential, resulting in substantial month-over-month growth:
- July to August Revenue Growth: Revenue surged from $44,457.56 to $51,134.26, an increase of 15%.
- Order Volume: Orders grew from 477 to 522, reflecting increased customer demand.
- Conversion Rate: An impressive leap from 3% in July to 7.06% in August, showing the effectiveness of optimized site performance and targeted campaigns.
- AOV Growth: Average Order Value (AOV) rose from $93.20 to $97.96, increasing profitability per customer.
2. Email Marketing Powerhouse with Klaviyo
Email marketing has been a game-changer for Liquid Gummies, driving a significant portion of their revenue. By crafting personalized and engaging campaigns, we helped them turn subscribers into loyal customers:
- July: Email revenue totaled $26,042.32, accounting for over 58% of total revenue.
- August: Email revenue climbed to $31,830.23, an increase of 22.2%, showcasing the impact of refined targeting and segmentation.
🌟 The Results: Record-Breaking Success
- +15% Revenue Growth: Month-over-month revenue gains driven by strategic e-commerce and email campaigns.
- +24% Increase in Email Revenue: Proving the power of Klaviyo as a high-ROI channel.
- +4.06% Conversion Rate Jump: From July to August, Liquid Gummies dramatically improved its ability to turn browsers into buyers.
- Higher Customer Spend: A growing AOV, up to nearly $98, reflects increased customer trust and loyalty.
💼 Why TFC? Because We Drive Results That Stick
At TFC, we know how to make every channel work harder for your brand. Whether it’s optimizing your online store or leveraging the full potential of email marketing, we craft strategies that deliver growth.
Ready to scale your business like Liquid Gummies? Let’s turn your vision into reality and achieve your next big breakthrough.
