As a leader in sports medicine and physical therapy, USA Sports Medicine has always been dedicated to helping clients achieve peak performance. But when it came to scaling their digital presence, they needed a strategy that could deliver results as impressive as their services. That’s where TFC stepped in to elevate their marketing game through a combination of email marketing, PPC, and SEO.
🚀 The Challenge: Driving Traffic and High-Quality Leads
With a strong foundation in physical therapy and wellness, USA Sports Medicine wanted to amplify its online visibility and bring in more leads. The goal? Maximize traffic across key locations like Kendall and Doral while ensuring a high ROI on ad spend.
🔥 The TFC Formula: Multi-Channel Success
We crafted a comprehensive strategy that leveraged SEO, PPC, and email marketing to drive growth across all fronts:
1. PPC Power: Driving Conversions with Precision
Our data-driven approach to paid media delivered impressive results:
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Meta Ads Performance:
- Achieved 1.4K clicks with a CTR of 1.87%.
- Kept costs low with an average CPC of $2.27, all while maintaining high engagement.
- Focused on video and carousel ads targeting specific services, driving targeted leads in Kendall and Doral.
- $3.14K total ad spend, with strong returns on a $35/day budget.
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Google Ads Success:
- Delivered a steady stream of 396 high-quality leads, demonstrating the effectiveness of our campaigns.
2. SEO Excellence: Capturing Organic Traffic
Through an optimized SEO strategy, we significantly boosted USA Sports Medicine’s online presence:
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+50% Increase in Non-Branded Traffic: Over 3.1K visitors from search traffic, driving significant growth in new users.
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27K Impressions and 5,670 Organic Clicks: Ensured a broad reach and engagement.
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Keyword Rankings: Ranked for 2.2K high-intent keywords, including “weight loss peptide” and “fat loss peptides,” helping USA Sports Medicine capture valuable search traffic.
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Top-Performing Content:
- Articles like “Can Peptide Therapy Help You Lose Weight?” not only boosted engagement but also contributed an estimated organic traffic value of $6.1K.
3. Email Marketing: Keeping Leads Engaged
Through targeted email campaigns, we nurtured leads and kept them engaged, driving traffic back to the website and increasing appointment bookings.
🌟 The Results: A Winning Formula for Growth
- +396 Leads Generated: A steady influx of high-quality leads from SEO, Meta, and Google Ads.
- +50% Non-Branded Traffic Growth: A testament to the power of optimized content and SEO.
- Strong PPC Performance: High CTR and engagement on a lean budget, maximizing ROI.
- Organic Rankings: Dominating Google’s top 100 results with 2.2K keywords, driving sustained traffic growth.
💼 Why TFC? Because We Deliver Digital Excellence
At TFC, we know how to create strategies that make every click count. From paid media to SEO and email marketing, we help brands like USA Sports Medicine dominate their market.
Ready to take your digital strategy to the next level? Let’s turn your vision into a success story. 🏆
